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Updated information on Smoking Cessation available from
Smoking Cessation - helping patients stick with it, until they quit bpacNZ, October 2015
One in ten New Zealand women smoke during pregnancy and this figure is significantly higher among Māori and women living
in lower socioeconomic areas. Prospective parenthood provides motivation to stop smoking and health professionals can
increase smoking cessation rates by offering support at this time. Non-pharmacological interventions are first-line for
women who want to stop smoking during pregnancy or while breast feeding, however, nicotine replacement therapy (NRT)
is appropriate, following a brief risk-benefit assessment. The post-partum period is characterised by a high level of
smoking relapse, especially among women who live in households with other people who smoke. Therefore it is important
that smoking cessation advice also includes partners and family/whānau.
Pregnancy provides a golden opportunity to discuss smoking cessation
Maternal smoking is the largest modifiable risk factor affecting fetal and infant health in the developed world.1 The
number of New Zealand women who continue to smoke during pregnancy is a major health concern. The “Growing up in New Zealand”
study of over 7000 women who were pregnant during 2009 and 2010 reported that 11% of New Zealand mothers smoked at some
stage during pregnancy.2 This figure was significantly higher among Māori women (34%) and women from lower
socioeconomic areas (17%).2
Women who smoke are more likely to stop during pregnancy than at any other time in their lives.3 First
time mothers are particularly receptive to cessation advice. A study of over 70 000 women who were pregnant and smoked,
found that women who were giving birth for the first time were 2.5 times more likely to stop smoking than women who already
had children.4 Discussions about pregnancy are therefore a crucial opportunity to offer smoking cessation
support.5 When patients present for pre-conception advice or the first antenatal check, smoking status should
be confirmed and if appropriate, cessation support offered. Discussions about smoking should, wherever possible, also
include family/whānau. Women who are pregnant and living with a person who smokes are four times more likely to resume
smoking after giving birth.6 The goal of smoking cessation treatment is to help families remain smoke-free
PHO performance goals for smoking cessation
The PHO Performance Programme currently has two smoking related indicators. The “smoking status recorded indicator”
aims to capture smoking status for 90% of enrolled patients in New Zealand aged 15 – 74 years. This indicator accounts
for 7% of the performance funding; 2% for the total population and 5% for the high need population. During the January
2012 to July 2012 reporting period, 78% of the total population and 77.4% of the high need population within New Zealand
had smoking status recorded. Although this continues a strong upward trend for this indicator, this result is below the
national target and only three of 35 PHOs met the Programme goal.
The “smoking brief advice and cessation support indicator” aims for 90% of enrolled patients aged 15 – 74 years who
smoke and have been seen in General Practice, to be given brief advice and/or cessation support within the last 12 months.
This indicator accounts for 13% of the performance funding; 4% for the total population and 9% for the high need population.
Brief advice to stop smoking includes any documentation that either a person who currently smokes was advised to stop
smoking or that an offer of cessation support was made. Cessation support includes referral to a smoking cessation programme,
prescribing NRT or other medicines for the purpose of smoking cessation, or providing behavioural support.
The benefits of stopping smoking during pregnancy
All people who smoke begin to benefit within minutes of stopping. One of the most immediate and measurable changes is
a decrease in carbon monoxide levels in the blood, which benefits both the mother and fetus. Stopping smoking also has
long-term benefits, including reduced risk of stroke, cancer and coronary heart disease. In women who are pregnant, smoking
cessation prevents fetal exposure to over 7000 chemicals contained in cigarette smoke, 69 of which are known to be carcinogenic.7
“When you smoke, so does your baby...” When a woman who is pregnant smokes, both carbon monoxide and
nicotine accumulate in fetal serum and amniotic fluid at levels higher than those found in maternal serum.8, 9 Nicotine
is also present in the breast milk of mothers who smoke and its metabolites are detectable in the urine of their breast
Carbon monoxide reduces oxygen binding to haemoglobin.9 Antenatal exposure to nicotine causes increased fetal
heart rate and reduced fetal breathing movements.9 Assessing the long-term effects of antenatal exposure to nicotine is
difficult due to a lack of human studies, however, animal studies have shown that nicotine can cause malformation of neural
pathways in the developing brain.10
The reduced fetal oxygen supply caused by smoking results in intrauterine growth deficiency and infants born to mothers
who smoke typically weigh 200 – 300 grams less than infants born to women who do not.9 Smoking during pregnancy
also increases the risk of a pre-term birth between 1.2 – 1.8 times.9 Ectopic pregnancy, placenta complications,
stillbirth, premature rupture of membranes and sudden unexplained death in infancy (SUDI) are also complications that
occur more frequently in women who smoke during pregnancy.9 A significant and dose-dependent increase in the
risk of all adverse birth outcomes measured (other than still birth) demonstrates that there is no safe number of cigarettes
that can be smoked per day.11
Quitting smoking early during pregnancy reduces adverse effects. One study found that there was no
significant difference between the birth weights and the rates of pre-term birth in women who stopped smoking before 15
weeks gestation and women who had never smoked.1 However, women who continued to smoke beyond 15 weeks gestation
were at increased risk of having a low birth weight infant and/or a pre-term birth.1 However, there are still
long-term benefits to be gained for mother and fetus by stopping smoking later in pregnancy.
Mothers who stop smoking are more likely to breast feed for periods longer than six months, which has
numerous well known short and long-term health benefits for the infant. 5 Health professionals should stress
the importance of continuing to breastfeed, regardless of smoking status.12
There are also financial benefits to be gained by stopping smoking that may provide additional motivation for young
families to remain smoke-free.
Managing smoking cessation in women who are pregnant
All women who are pregnant should be routinely asked about their smoking status and those who smoke encouraged to use
smoking cessation supports, e.g. Quitline and NRT where appropriate. ABC reminds health professionals what to do: Ask
about smoking, Briefly advise to quit, and most importantly, offer Cessation support.12
All women of a reproductive age should be asked about pregnancy intent or risk. If a woman who smokes is considering,
or is at high-risk of becoming pregnant, then the health benefits of smoking cessation should be discussed further and
a referral made to a dedicated smoking cessation service. Alcohol, drug use and other risk taking behaviour should be
explored, and lifestyle factors, e.g. weight, diet, nutrition and supplement use should be addressed.
For further information see: “Pre-conception care in general practice”,
BPJ 35 (Apr, 2011).
Ask about and record the smoking history
The smoking habits of a patient are useful for estimating nicotine dependence and identifying individuals who may benefit
from extra assistance in their quit attempt. The smoking status of other members of the household is also important, as
having a partner who smokes has been said to “almost universally predict” a return to smoking for a pregnant woman attempting
to remain smoke-free.6
“When was the last time you smoked a cigarette?” Asking about smoking in a non-judgemental way is important
as women who are pregnant may under-report smoking. In the mid-1990s, a survey of New Zealand mothers found that nearly
one-quarter of women who were smoking while pregnant did not self-report smoking, most likely due to feelings of guilt.13 A
similar result was found in a more recent Scottish study.14
“How soon after waking do you usually have your first cigarette?” This is the best question for assessing
nicotine dependence.12 If a person smokes within 30 minutes of waking they have a high degree of nicotine dependence
and are more likely to require medical assistance to successfully stop smoking.12 The number of cigarettes
smoked per day can also be used to assess nicotine dependence, however, this provides a less accurate estimate.
Briefly advise to stop smoking
“You’ve probably already thought about quitting – I’d like to help you do it.” This is a positive way to begin a discussion
about smoking cessation. The discussion should address the challenge that smoking cessation represents. It should also
encourage complete smoking cessation rather than “cutting down”. Reducing the number of cigarettes smoked per day typically
results in people who smoke taking deeper puffs, holding the puffs for longer and therefore smoking each cigarette more
Heavy smoking is a risk factor for other risky behaviours
Smoking ten or more cigarettes per day during pregnancy is a marker for additional fetal and maternal risk factors.
A Canadian study of almost 250 000 births from 2001 – 2006 found that smoking ten or more cigarettes per day during pregnancy
was associated with a 15-fold increase in the risk of drug use. Women who smoked between one and nine cigarettes a day
had a ten-fold increased risk.11 Alcohol use during pregnancy was also five times higher in women who smoked
more than ten cigarettes per day.11
Cessation support should be offered to all people who smoke
All women who are pregnant and wish to stop smoking should be referred to a dedicated smoking cessation service. Māori
women who want to stop smoking can be referred to a culturally appropriate service (see “Aukati KaiPaipa”). Recent evidence
strongly indicates that the offer of smoking cessation support is the most important component of the ABC approach. Furthermore,
support should be offered to all smokers without assessing their willingness to stop smoking. A meta-analysis showed that
offering cessation support motivated an additional 40 – 60% of people to attempt to stop smoking compared to being advised
to stop smoking on medical grounds alone.15 The authors estimated that if all smokers were given advice to
stop smoking, 25% would attempt to stop within six months of a consultation, however, this could be increased to 35% if
this advice was followed up with an offer of cessation support.15 It is important to note that in all trials
analysed, offers were made without an assessment of motivation to stop smoking.15 This and other data suggest
that previous recommendations to assess a person’s willingness to stop smoking, and to restrict offers of cessation support
to those who express a desire to stop is outdated and may even be causing harm.
Support from friends during quit attempts should be encouraged. The regular and positive input of a supporter has been
shown to improve eight-month postpartum quit rates.16
The Quitline is a smoking cessation support service which can be accessed six
days a week on 0800 778 778. Further information is available from: www.quit.org.nz. There are also pregnancy specific
smoking cessation services in the Auckland, Mangere, Waitemata, Hastings, Canterbury and Southland regions. A number of
services also provide Pacific smoking cessation support. Further information is available from:
words = smoking, cessation, providers).
Motivational interviewing is recommended by the American College of Obstetricians and Gynecologists
for prompting behaviour change in women who are pregnant and smoke but are resistant to stopping.17 Motivational
interviewing is useful when advice alone is ineffective at reducing risky behaviours because there is a misunderstanding
of the connection between the activity and the health risk, or where there is a perceived value or a social connection
associated with the behaviour.18
The principles that are important when using motivation interviewing as a smoking cessation intervention are:18
- Display understanding and avoid arguments by acknowledging how difficult smoking cessation can be
- Highlight discrepancies between goals and behaviour, e.g. smoking is at odds with any expressed desire to do everything
possible for the health of an infant
- Accept resistance and provide feedback in situations where the patient may find quitting difficult, e.g. suggesting
that the family collectively decide that the home becomes a smoke-free zone
- Support initiative and self-motivation in remaining smoke-free, e.g. reinforcing the collective benefits of being
part of a smoke-free family/whānau
The ACOG “Motivational Interviewing: A tool for behaviour change” is available
from: www.acog.org (Key words = motivational interviewing).
General Practitioners rarely act as Lead Maternity Carers (LMC)
In New Zealand, 1% of pregnant women have an LMC who is a General Practitioner.2 The opportunities primary care health
professionals, who are not registered as a LMC, have to routinely offer smoking cessation support to pregnant women are
therefore often limited to consultations where pregnancy is confirmed and/or the first antenatal screen is performed
(this is the only funded primary care consultation for pregnancy). If offers of smoking cessation treatment are not made
at these times then opportunities in primary care will be limited to consultations for other reasons.
It is important that the general practice team take every opportunity to provide smoking cessation support and do not
assume that this will be done by midwives.
For further information see: “The
role of General Practice in the care of pregnant women”, BPJ 35 (Apr, 2011).
The use of medicines to support quit attempts
Nicotine replacement therapy (NRT) is a useful smoking cessation treatment for all people who want
to stop smoking. In pregnant women, smoking cessation without NRT is preferable and women who are “light” smokers may
be confident that they can stop without it. However, for women who are pregnant or breast feeding and unable to stop smoking
on their own, NRT can be offered after a brief discussion of the risks and the benefits of treatment. The New Zealand
smoking cessation guidelines state that the balance of risk versus benefit during pregnancy overwhelmingly supports the
use of NRT, compared to the health risks of continued smoking.12 This is because NRT delivers nicotine at lower
levels than smoking, without the additional toxins contained in cigarette smoke. In a large study involving over 1700
pregnant women who used NRT, no significant association was found between NRT use and decreased infant birth weight.19 Other
studies report similar findings.20
NRT also reduces cigarette withdrawal symptoms that can cause a smoking relapse. Generally, oral NRT, e.g. gum or lozenges,
is recommended for pregnant women in preference to nicotine patches as this provides a lower daily dose of nicotine.12 If
the amount of nicotine delivered by oral NRT is unlikely to be sufficient, the shorter-acting 16-hour patch, removed before
sleeping, is considered to be the best option.12 Women who are pregnant should be advised that if they continue
to smoke while using NRT the risk to their foetus may be greater than if either method of nicotine delivery is used alone.
NRT is fully subsidised at a cost to the patient of $5 for a three-month supply. It can be prescribed by General Practitioners,
Nurse Prescribers and Midwives, but is also available from Quitline and Quit Card providers. Some patients with a community
services card may receive an additional subsidy. Unsubsidised NRT is also sold over the counter at pharmacies or supermarkets.
Quit cards, which are mainly used by Quit Card providers or Quitline, have been
redesigned with a new tick box system to make them easier to fill in. Further information on how to use the new Quit Cards
is available from:
Other smoking cessation medicines are not recommended for use in pregnancy as the potential risk to
fetal development is largely unknown and cannot be balanced against the known benefits of smoking cessation. Pregnancy
is listed as a precaution for nortriptyline use by New Zealand guidelines.12 Bupropion has been reported recently
by Medsafe (2012) to potentially increase the risk of congenital cardiovascular malformations and it is recommended that
women who are pregnant, or planning to become pregnant, should be informed of this risk before considering treatment.21 Varenicline
is contraindicated in women who are pregnant, according to New Zealand guidelines.12 A phase 4 clinical trial
in the United States is currently enrolling participants to determine whether varenicline use during pregnancy is associated
with an increased risk of congenital malformations compared to continued smoking.22
For further information see: “Update
on smoking cessation”, BPJ 33 (Dec, 2010).
Electronic cigarettes (e-cigarettes) are battery powered nicotine delivery devices which resemble cigarettes.
Currently there is no evidence to support healthcare workers actively recommending these devices. Further evidence is
required to assess their effectiveness as smoking cessation aids.
Better help for smokers to quit
The Ministry of Health began introducing national health targets in 2007. These targets reflect priority areas of healthcare
for the government, and every quarter DHB performance results are published in major metropolitan newspapers. Unlike
the PHO Performance Programme, health sector performance is not directly related to funding. In 2012–2013 a new smoking
cessation target was released – brief advice and support to stop smoking should be offered to 90% of patients in primary
care who smoke, and for 95% of patients who smoke and are seen in public hospitals. Within the target there is an expectation
that progress should be made towards providing 90% of pregnant women who smoke with advice and support to stop smoking.
This is to be delivered either in General Practice at the time of pregnancy confirmation, or by the LMC.
Further information is available from: www.health.govt.nz (key
words = smoking health targets)
Follow-up and ongoing support
Between 45% – 75% of women who stop smoking during pregnancy begin smoking again within one year of giving birth.17 Smoking
cessation interventions for pregnant women therefore need to be ongoing and proactive. A follow-up visit can be scheduled
for the eighth month of pregnancy at the same time as the quit date is set. This will allow the goals of cessation and
strategies for staying smoke-free to be revised. It is particularly important that a follow-up consultation is arranged
in primary care, due to the limited contact General Practitioners in New Zealand have with women during the antenatal
and postnatal periods. Consultations for the six-week infant immunisation and subsequent immunisation schedule provide
additional opportunities for follow-up.
Follow-up consultations should emphasise the ongoing health benefits of staying smoke-free for the mother and the infant,
as it reduces the risk of SUDI, bronchitis, asthma and otitis media.17
If maternal weight gain is a concern, suggest that the woman focuses on remaining smoke-free and that weight-loss is
a secondary goal. Encourage breast feeding, a healthy lifestyle and participation in physical activity which is likely
to reinforce the health benefits of remaining smoke-free and to assist in weight reduction.
What to do if the patient begins smoking again?
If a relapse occurs, emphasise that this is a “misstep along a path”, and not a failure. Provide a reminder that many
people who quit smoking experience relapses.17 Encourage another attempt and set a new quit date, then support
a commitment to not having a single puff from that point on. All smoking related items should be discarded, including
lighters and ashtrays. Ask the woman to identify what caused the relapse, to enhance understanding of triggers, and help
to implement a plan to avoid it happening again. Smoking cessation support services can provide day-to-day support and
help to provide management strategies for the reintroduction of familiar smoking cues such as drinking caffeine and alcohol,
and social and occupational situations.6
ACKNOWLEDGEMENT: Thank you to Dr Hayden McRobbie, Senior
Lecturer, School of Public Health and Psychosocial Studies, Auckland University of Technology, Consultant, Inspiring Limited
for expert guidance in developing this article.
- McCowan LME, Dekker GA, Chan E, et al. Spontaneous preterm birth and small for gestational age infants in women
who stop smoking early in pregnancy: prospective cohort study. BMJ 2009;338:b1081.
- Morton S, Atatoa C, Bandara D, et al. Growing up in New Zealand: A longitudinal study of New Zealand children and
their families. Report 1: Before we are born. Auckland: Growing up in New Zealand; 2010.
- Department of Health and Human Services. 2001 Surgeon General’s report - Women and smoking. 2001; Available from: www.cdc.gov/tobacco/data_statistics/sgr/2001/complete_report/index.htm (Accessed
- Mohsin M, Bauman AE. Socio-demographic factors associated with smoking and smoking cessation among 426,344 pregnant
women in New South Wales, Australia. BMC Public Health 2005;5:138.
- Giglia RC, Binns CW, Alfonso HS. Which women stop smoking during pregnancy and the effect on breastfeeding duration.
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- Mullen PD. How can more smoking suspension during pregnancy become lifelong abstinence? Lessons learned about predictors,
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- Crawford JT, Tolosa JE, Goldenberg RL. Smoking cessation in pregnancy: why, how, and what next... Clin Obstet Gynecol
- Bruin JE, Gerstein HC, Holloway AC. Long-term consequences of fetal and neonatal nicotine exposure: a critical review.
Toxicol Sci 2010;116(2):364–74.
- Erickson AC, Arbour LT. Heavy smoking during pregnancy as a marker for other risk factors of adverse birth outcomes:
a population-based study in British Columbia, Canada. BMC Public Health 2012;12:102.
- Ministry of Health. New Zealand smoking cessation guidelines. Wellington: Ministry of Health; 2007.
- Ford RP, Tappin DM, Schluter PJ, Wild CJ. Smoking during pregnancy: how reliable are maternal self reports in New
Zealand? J Epidemiol Community Health 1997;51(3):246–51.
- Shipton D, Tappin DM, Vadiveloo T, et al. Reliability of self reported smoking status by pregnant women for estimating
smoking prevalence: a retrospective, cross sectional study. BMJ 2009;339:b4347.
- Aveyard P, Begh R, Parsons A, West R. Brief opportunistic smoking cessation interventions: a systematic review and
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- Donatelle RJ, Prows SL, Champeau D, Hudson D. Randomised controlled trial using social support and financial incentives
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- American College of Obstetricians and Gynecologists. Smoking cessation during pregnancy: A clinician’s guide to
helping pregnant women quit smoking. 2011.Available from: www.acog.org (Accessed
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2009;423. Available from: www.acog.org (Accessed Feb, 2013).
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birthweight: a study within the Danish National Birth Cohort. Paediatr Perinat Epidemiol 2010;24(3):272–81.
- Cressman AM, Pupco A, Kim E, et al. Smoking cessation therapy during pregnancy. Can Fam Physician 2012;58(5):525–7.
- Medsafe. Bupropion (Zyban): Association with congenital malformations. Prescriber update. 2012;33(4):33.
- U.S. National Institutes of Health. Varenicline pregnancy cohort study. 2013; Available from: clinicaltrials.gov/ct2/show/NCT01290445 (Accessed